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LEYNA Jackson

Company: The Vermont Teddy Bear Company
Title: Senior Digital Marketing Specialist
Age: 26

Favorite Part of Job? I work with impressive individuals at a multi-channel company that produces lifetime guaranteed teddy bears, adult onesie pajamas, and gourmet brownies. Oh, and the job comes with 5 weeks of vacation.

Tell us something fun about yourself that few people know: I enjoy scuba diving with sharks.

Favorite Vermont Escape: A day of sunshine at Buckets swimming holes in Huntington.

Favorite Downtime Activity: I spend my free time coaching local businesses on strategic social marketing , and all leftover hours are spent with my rescue dogs, Myla and Sterling, and horse, Lucas.

Person you would like to share a Vermont beverage with: Most certainly David Attenborough. I would have a Switchback.

What motivated you to live and work in Vermont? I returned to Vermont after college because it's packed with entrepreneurial activity, year-round outdoor adventures, and people wave at one another while driving along back roads.

Career Highlights: Since arriving at The Vermont Teddy Bear Company two years ago, my efforts have grown our brands' social media engagement exponentially, designing high-performing brand and digital advertising campaigns. I also revived our Marketing Internship Program.

Community Involvement: Engaging with Vermont's innovative business community is uniquely energizing and rewarding. Recently, I have spoken at Champlain College and led a brand session at the Vermont Tourism Summit. I ride along providing social marketing for Fresh Tracks Capital's Road Pitch, an annual week-long motorcycle tour of Vermont's best startups. I am also a proud member of Vermont Businesses for Social Responsibility.



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