SKY Barsch Gleiner
Vermont Sports Magazine
Publisher and Editor, Vermont Sports Magazine September 2010 — present (Editor role as of Feb. 2011)
- I am the owner of a 12,000-circulation monthly print publication dedicated to human-powered sports, fitness, adventure, and recreation. I also manage our web presence at vtsports.com. My focus is making the outdoors and fitness accessible to everyone, meaning Vermont Sports is for everyone, not just elite athletes. The response I have been receiving has been incredible. Economically, my business supports designers, advertising representatives, and numerous photographers and writers who live in and near Vermont.
Projects Editor, Vermont Life, Montpelier, Vt. March 2008 — present (my title has changed over this time)
- Write, format and send monthly e-newsletter to 12,000-plus subscribers using Adobe Dreamweaver and Topica. Transformed the e-newsletter from a basic magazine referral to an interactive publication including photo contests, calendar of events and staff and contributor interviews.
- Created Vermont Life’s social networking sites including Facebook, Twitter and Myspace.
- Write numerous bylined and ghost-written stories, develop story ideas, select photographs. Create video, photos slide show and other multimedia projects for www.vtlife.com.
Freelance writer for numerous publications September 2007 — present
- My work has appeared in The New York Times, The Burlington Free Press, The Associated Press, The Rutland Herald and Barre-Montpelier Times Argus, Norwich University, and North Country Health System’s community relations department, Vermont Law School's website, the Boston Globe, Cleveland Magazine, E/The Environmental Magazine, and Subaru Drive Magazine. In addition, I write the majority of the content for the Country Walkers (Waterbury-based travel company specializing in walking tours) blog at blog.countrywalkers.com.
In 2004 I was named “Rookie of the Year” by the Vermont Press Association.
Supports the following Vermont Events through discounted advertising:
- Craftsbury Ski Marathon
- Tubb's Romp to Stomp Out Breast Cancer
- Manchester Race for the Cure
- Vermont Sun Triathlons
- Vermont Mountain Bike Fest
- Mountain Bike Vermont Photo Contest
- Harpoon Point to Point Tour (to benefit the Foodbank)
- Stowe Derby
In late August, through Vermont Sports’ Facebook page, I organized a food and clothing drive for hurricane Irene victims. We collected food, clothing, toiletries, and more, in the Northeast Kingdom and delivered them to the Waterbury Area Food Shelf and the Salvation Army in Barre.
My husband and I have contributed financially to a few causes, including the Memphremagog Ski Touring Foundation, Vermont Brain Injury Association, The NephCure Foundation.
In the coming winter I will be helping with the North Country High School Nordic Ski Team. I will be an informal JV girls' coach, attending their annual pre-season trip to Mount Saint Anne as a chaperone. Last year I served on the board of Rhythm of the Rein, a horseback riding program for people with disabilities. I helped with some fundraising for them.
Favorite part of job?
I get a lot of satisfaction out of transforming ideas into a tangible product. When I see the work of the writers, editors, designers, and ad reps come together in a printed magazine, it feels like magic.
Most inspiring mentor?
Mary Hegarty Nowlan, the editor of Vermont Life magazine.
Who is your living hero?
My mom. She raised three kids, for many years on her own, including a son with severe disabilities. She worked two, sometimes three, jobs, and was committed to us kids having better opportunities than she did. She made sure we had access to art supplies, music lessons, books, museums, sports, and nature.
Favorite downtime activity?
Cooking. I find it very relaxing.
Favorite Vermont Escape?
Skiing the Notch Road (VT 108) when it closes for the winter. I love flying down those S-curves heading back toward the Stowe side.
Favorite social network?
Facebook. It’s a love-hate relationship.
Vermont Business Person you would most want to network with?
Bill Stenger, CEO of Jay Peak.